Prestashop: why choose this CMS ?
The properties of Prestashop
Prestashop is a CMS developed in France by the company of the same name. Available in open source, it facilitates catalogue management, can help you prepare orders and deliver products, and will be involved in many other aspects of your online store.
Particularly functional, this platform is highly appreciated by VSEs and SMEs for its ease of use and its many advantages.
The installation of Prestashop can be implemented on a shared hosting platform, on the cloud, or on any server. Whether you are a French company or based abroad, this CMS offers you to quickly adapt your e-commerce based on your location.
Prestashop: its greatest asset is customisation
Indeed, Prestashop provides you with thousands of plugins, as well as themes with which you can customise your online store as desired. Also, in addition to choosing the design of your site, you will be able to add addons, concerning security, SEO optimisation, and social networks, etc.
Simple management, with Prestashop
Prestashop's back-office interface is accessible, even for beginners. This has been the case since version 1.6 when it was reworked to make it easier to use. You will appreciate its excellent handling, as well as the possibility of managing several e-businesses from a single platform.
The possibility of sharing a catalogue between several shops
The same catalogue can be published on two separate online shops, regardless of their location. On the other hand, the user is able to display different prices. This makes it possible to manage your stock as efficiently as possible, thanks to the use of a single interface. Particularly practical for businesses that export their products abroad!
A CMS offering a responsive solution
Web-browsing and consumption habits have changed significantly. Today, consumers are shopping directly on their mobiles or tablets and are gradually abandoning the computer. Prestashop thus also offers a responsive version of your site, i.e. optimized for display on smartphones and on all media. On the other hand, there is also the possibility of adapting the theme, specifically for mobiles. It can be customised as you desire.
Improve your marketing strategy, with Prestashop
Indeed, the CMS allows you to create a loyalty program directly on your online store, generate promotional codes, and set up sponsorship. On the other hand, you can choose to contact visitors again to re-engage them in order to encourage them to buy.
Other aspects of Prestashop are also of value: the option of optimising your e-commerce for SEO, as well as its price, making this a particularly cheap, but effective solution.