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To access any website or webpage you must have its URL, that is, its address. This is entered into the browser's search bar, which then sends a signal to the server hosting the platform.
This signal, composed of various pieces of information, and the server's response are transmitted using the http protocol. The latter is then able to indicate the site’s status, as well as the processing of the request issued by the browser.
For example, if a problem occurs when connecting to the site or a particular page, an http code will be displayed to the user. On the other hand, if the operation is completed successfully, no message will be displayed to the Internet user.
We mentioned the 404 code above: it informs the Internet user, via an automatically generated dedicated page, of the impossibility of accessing a particular URL. This is why the http code is also called the status code.
The meaning of the various http codes is actually based on the status of a website or page. In addition, there are 5 different categories, for 5 status types.
100 codes inform the client (i.e. the browser and, therefore, the Internet user) that the request is currently being processed. In this case, no message will be displayed on the browser.
This category indicates to the client that his/her request has been successful. In addition, navigation can be undertaken without any problem. In this case, the Internet user is then not able to see the http code, since he/she only has access to the content of the URL that is of interest. The 200 OK code therefore tells the browser that the information has been processed correctly by the server.
In this case, the request has been taken into account by the server but cannot be completed without the client taking action. Furthermore, an additional procedure must be initiated in order to benefit from the page’s content. These http codes are mainly used for redirections.
These http codes relate to an error on the client’s part. The request has been properly received, however, it cannot be processed. You are most likely familiar with code 404, which is generated when the requested URL has not been written out correctly. We will also see that another interpretation is possible.
In this case, it is the server that is failing. The latter has not been able to process the request sent by the client.
Of course, the appearance of an http code will have more or less serious repercussions on both the behaviour of Internet users and also on that of search engines.
Thus, any webmaster must keep a constant watch, in order to detect dead links, for example, or server weaknesses and avoid error messages.
A 404 http code is particularly frustrating for Internet users, who will tend to abandon the site in question and no longer trust it. It is then possible that the site may experience a significant drop in traffic (a highly important criterion for your referencing).
This is particularly serious for e-commerce sites, as well as for online service providers, whose activity is based exclusively on their Internet platform. As we have mentioned, monitoring and maintenance work is absolutely essential in order to offer a functional site.
To detect these http codes, search engines use indexing robots which are capable of analysing the various pages of a site. Also, the more error messages and http codes multiply on a platform, the more search engines interpret them as a lack of maintenance. Your ranking in the search pages may therefore drop.
While not all http codes can be dealt with, others are fairly easy to manage. This is the case, for example, with code 404. Tools such as Google Search Console can help you identify broken links and, if they originate from your own site and not from an external page, it is quite possible to establish a 301 redirection to another page.
Nevertheless, check that the content of this new page is relevant and similar to the one that no longer exists. This way, you can be sure to be able to respond to your visitors' requests. This will enable you to maintain your position in search engines as well. The other solution is to direct the user to your site’s home page.
Of course, highlighting dead links and eradicating http 404 codes is a long-term task. Moreover, it is not always possible to prevent this type of message from appearing. Also, in certain cases, it is better to concentrate on the error page.
We have previously mentioned the frustration and disappointment generated by the appearance of a 404 error message, so it is highly recommended that you customise this page in order to regain Internet users’ trust.
Through doing so with humour, but also by adopting a design that is consistent with that of your website, you can encourage the visitor to go to your home page, for example, to discover the structure of your site, or simply inform him/her of the nature of the problem. Your CMS plugins allow you to do this, so don't miss out!