Boulogne-Billancourt, March 23, 2021 : The Markethings platform, a newcomer to the market for business information research (sales targeting and competitive analysis), relies on the BOOST MY STARTUP program of Ikoula - one of France's leading providers of Cloud Computing, managed services and web hosting - to offer businesses an innovative and comprehensive SaaS platform based on Big Data.

Founded in May 2018 by Charles-Antoine d'HOOP and Albert DIENA, the Markethings startup was born from the idea of converging Open Data databases with the web, placing Big Data at the heart of the process.

Albert DIENA, co-founder and partner in charge of analysis and data mining at Markethings, explains: : "Our respective career paths have shown us that it is becoming increasingly time-consuming for sales and marketing departments to gain easy access to relevant and accurate data, given the large number of disparate sources of information available today. In the age of Big Data, we felt it would be useful to create an online platform suited to all types of company, from very small businesses to major accounts."

Looking for a trusted hosting provider to manage their platform, the Markethings teams naturally turned to Ikoula, and its BOOST MY STARTUP program.

"To meet the productivity needs of sales, marketing and finance teams, our algorithms correlate and aggregate data from over 15 Open Data sources, with key information available on company websites" continues Charles-Antoine d'HOOP, co-founder and CTO of Markethings.

« It was essential for us to have a hosting provider capable of supporting these numerous requests without increasing response times, while providing a high-quality Cloud infrastructure, and giving us the benefit of genuine 24/7 technical support, hence our choice to work with IKOULA. What's more, knowing that our data and that of our customers are hosted in their datacenters in France reassures us - as compliance with the RGPD is more than ever at the heart of discussions linked to Big Data. »

« Since our creation in 1998, we've been committed to supporting all companies in their development, whatever their project. We're proud to help Markethings grow day by day with our Cloud solution », concludes Jules-Henri GAVETTI, co-founder and CEO of Ikoula.

About Markethings

Markethings offers sales and marketing intelligence tools based on Big Data, accessible via a Saas service platform, but also in the form of consulting services for one-off or specific needs.

Markethings has received innovation grants from Bpifrance - Région île de france and INPI for the development of its online platform.

Press contacts

Albert Diena - CMO and Co-founder for Markethings

Website: https://www.markethings.io/

contact@markethings.io